Description

National Audubon Society Conservation Ranching website

Empowering consumers to make a difference in grassland conservation.

Grassland birds have suffered an unparalleled decline over the past half century, stemming from widespread development of North America’s grasslands. This calls for Audubon's action. To combat the negative effects of grassland degradations—and to keep grass on the landscape—Audubon has developed the Conservation Ranching Initiative. This market-based conservation approach offers incentives for good grassland stewardship through a certification label on beef products. For the first time, consumers can contribute to grassland conservation efforts by selectively purchasing beef from Audubon-certified farms and ranches.

The Audubon certification seal brings a broad market appeal that enhances demand by consumers that want options for beef that is sustainably raised and benefits wildlife habitat.

See the literature for calculating the Bird Friendliness Index.